Made for auction houses

More bidders at your next auction.

Auctions run on bidders. Put your online catalog in front of every buyer who ever bid with you. Your whole list, one message, about ten minutes.

No credit card. Most auctioneers reach their whole list the first afternoon.

Fall Estate & Firearms Auction — Saturday 10AM

Smith Auction Co · replies to bids@smithauction.com

Sending

0

of 6,240 buyers reached

0%

  • Going to every buyer on your list at once
  • Landing in the inbox, not the spam folder
  • Skipped 84 people who asked to stop
  • Catalog clicks show up here as they come in
Buyers reached this month4,318 / 25,000
500
Buyers you can reach free, with no credit card.
10 min
From your spreadsheet to your whole list.
1
Message reaches every past bidder at once.
0
Setup steps. Nothing to install or learn.

Why it matters

Your best bidders are the ones you already have.

These buyers already bought from you

They came to your sales. They raised a card. They know your name.

Most never hear about the next one

The list sits on a laptop, so only the regulars come back.

Every extra bidder lifts the price

It takes two people who want the same lot to run the price up.

How it works

Three steps. About ten minutes.

  1. Step 1

    Add your buyers

    Upload the spreadsheet you already keep. Names and emails are all we need. We flag anything that looks wrong before it goes out.

  2. Step 2

    Say what you are selling

    A few lines about the sale, the date, and a link to your online catalog. We add the legal wording at the bottom for you.

  3. Step 3

    Watch the traffic come in

    Your whole list gets it at once. Then you see how many people clicked through to look at your catalog.

spring-bidders-2026.csv6,240 added · 17 skipped
row 118j.harper@Nothing after the @ sign
row 402(blank)This row had no email address
row 977dwyer@oldmail.comThis person asked to stop the emails

Getting your list

Your buyers are already in Auction Flex. Here is how to get them out.

Every bidder who ever registered with you is saved there. It takes about a minute, and you only do it once.

Auction Flex 360

The one HiBid gives you. It runs in your web browser.

  1. Sign in to Auction Flex 360.

  2. At the top of the screen, click Customer Center

  3. Click Export

  4. Tick Name and Email. Then click Export

  5. Your list is now saved in your Downloads folder.

Auction Flex on your computer

The older program you install. If you are not sure which you have, this is the one with a Mailing List Center.

  1. Open Auction Flex.

  2. Open the Mailing List Center

  3. Click Add

  4. Give the list any name. Then click Add All

  5. At the bottom left, click Export

  6. Your list is now saved on your computer.

Then come back here, sign in, and click Add your buyers. Pick the file you just saved. That is all.

Stuck anywhere? Email mail@boostmyauction.com and Collin will do it with you on the phone, free.

Getting seen

A lot with one bidder is not an auction.

Gmail and Yahoo quietly hide mail that breaks their rules. No warning, no bounce — your sale just never shows up, and the bidders who would have driven the price never knew it was happening. We handle that part on every send.

Start sending
  • Your message lands in the inbox, not the spam folder
  • Every buyer on your list gets it at the same time
  • You see how many went and looked at your catalog
  • Dead addresses drop off, so your list stays strong
  • People who opted out are left off, as the law says

Who is behind this

A note from the person who built it.

Collin Taylor

Founder, Boost My Auction

I built this because every auctioneer I talked to had the same list sitting on a laptop: hundreds of people who had bought from them before and never heard about the next sale.

It is new, and I am the person who answers the email. If you would rather see it work before you trust it with your list, I will set up your buyers and send your next sale announcement with you, on a call, free. If it does not bring people to your catalog, you have lost an afternoon and nothing else.

Pricing

Pay for the buyers you reach.

Start with 500 free. Move up a plan when your list grows, not to unlock a feature. Every plan does everything.

Starter

For one auctioneer running a sale or two a month.

$99.99/month

Start free
  • Reach 5,000 buyers a month
  • Keep up to 2,500 buyers on file
  • Upload your buyers from a spreadsheet
  • We make sure your sale gets seen
  • See who clicked through to your catalog
Recommended

Professional

For a busy house with a bidder list that keeps growing.

$249.99/month

Start free
  • Reach 25,000 buyers a month
  • Keep up to 15,000 buyers on file
  • Upload your buyers from a spreadsheet
  • We make sure your sale gets seen
  • See who clicked through to your catalog

Unlimited

For big firms and estate sellers running sales every week.

$349.99/month

Start free
  • Reach 100,000 buyers a month
  • Keep as many buyers on file as you want
  • Upload your buyers from a spreadsheet
  • We make sure your sale gets seen
  • See who clicked through to your catalog

Questions

What auctioneers ask us first.

Reach is the part you control. Auctions reward it: the more people who see a lot, the more who bid on it, and the higher it goes. We put your catalog in front of every buyer you already have. We will not promise you a number, and anyone who does is guessing.

From Auction Flex. Every bidder who registered with you is saved in its Customer Center, and there is an Export button that saves them as a spreadsheet. The steps are written out above, under Getting your list. If you get stuck, email Collin and he will do it with you on the phone.

No. Keep clerking and taking registrations the way you do now. Save your buyers as a spreadsheet, upload it here, and send.

Your business name, with your own email address for replies. When a buyer hits reply, it goes straight to you.

We tell you which ones and why, row by row. The rest of your list still goes out. Nothing fails quietly.

Yes. Every message carries your business address and a way for a buyer to stop them. We add both for you, and we block the send until your address is on file.

Yes. You can reach 500 buyers free and we do not ask for a card. That is enough to put a real sale in front of a real list.

Get more bidders on your next sale.

Upload your list today and put your catalog in front of all of them this afternoon. First 500 buyers free. No card, no contract.